10 Ways To Easily and Cheaply Promote Your Business

By | December 13th, 2017|Offline Marketing|

Learn how to use social media for your business. Social media will allow you to promote your business to a potentially huge audience and will cost you nothing but your time. Social media channels such as Twitter, LinkedIn, Instagram, YouTube and Facebook can open up significant opportunities when properly utilised. Start a blog. You don’t [...]

7 tactics you must use to convert your website visitors into customers

By | November 13th, 2017|Conversion Rate Optimisation|

You have a website that looks fantastic, a strong SEO and advertising strategy that is bringing in good levels of traffic, but next to no sales or enquiries – sound familiar? Converting visitors into customers is a common problem. Here are our top 7 tips to give you the best possible chance to turn that [...]

The Best WordPress Plugins for SEO that are FREE

By | September 21st, 2017|Best Free WordPress Plugins|

There is an ever-growing list of available WordPress plugins that can offer all sorts of useful and time saving features. Unfortunately, there are a number of plugins that can have a negative effect on your website, leave it susceptible to hackers and or conflict with other software currently running on your admin area. We have [...]

Choosing the right SEO agency

By | August 11th, 2017|SEO|

The flashy city centre agency: They look the part! Having very cool offices in the heart of a big city with features such as pool tables, swings and impressive interior design. Unfortunately, all of this costs big money which will be reflected in your quote for SEO work or website design. Things to ask: Although [...]

Why is Video Marketing Important for Your Business?

By | April 28th, 2017|Video Marketing|

Driving traffic to your website can require considerable effort and expense, whether this is through the use of SEO, Pay Per Click advertising or offline methods. Bringing people to your businesses website is only have the job, if your site suffers from a high bounce rate then the investment made on promoting your website can [...]

Online Marketing for Law Firms

By | March 8th, 2017|Online Marketing for Law Firms, SEO|

Competition is fierce within the legal sector. With firms of all shapes and sizes taking part in significant advertising drives it can be a challenge for many companies to gain a presence online. At Search Online Marketing we have a wealth of experience working with a number of legal firms in providing significant exposure to [...]

SEO Versus Pay Per Click

By | February 24th, 2017|SEO|

Having both SEO and a Pay Per Click strategy can be advantageous for just about any business that wins business online, whether a locksmith or an ecommerce store. Even with the most robust SEO strategy and investment a business will never achieve 100% (or anything close to 100%) of clicks from search engine users. The [...]

DIY SEO – Some of Our Top Tips

By | November 25th, 2016|SEO|

Get the basics right, make sure all of your websites pages have titles and meta descriptions that include at least one keyword. Don’t write the content for a search engine, aim to entice and intrigue an actual reader; a really good meta description can make people click on position #2 instead of position #1 if [...]

Guest Post Blogging for Search Engine Ranking

By | October 18th, 2016|Blogging, SEO|

Backlinks – a word that sends a shiver down the spine of many, what does it mean? What are they? How many do I need? What are good/bad ones? A backlink is a way of another website giving you a theoretical pat on the back. By gaining links from a number of ‘good’ websites it [...]

Free SEO Audit: Are You Doing Enough For Your Business?

By | October 10th, 2016|SEO|

Search Engine Optimisation Audit, Are You Doing Enough? Below are some questions which will give you an indication of if your SEO efforts are worthwhile. The below question sheet is more for those with a beginner through to intermediate knowledge of SEO. 1. Do you know what keywords are? Do you have 3-5 keywords that [...]