Why is Video Marketing Important for Your Business?

By | April 28th, 2017|Video Marketing|

Driving traffic to your website can require considerable effort and expense, whether this is through the use of SEO, Pay Per Click advertising or offline methods. Bringing people to your businesses website is only have the job, if your site suffers from a high bounce rate then the investment made on promoting your website can [...]

Online Marketing for Law Firms

By | March 8th, 2017|Online Marketing for Law Firms, SEO|

Competition is fierce within the legal sector. With firms of all shapes and sizes taking part in significant advertising drives it can be a challenge for many companies to gain a presence online. At Search Online Marketing we have a wealth of experience working with a number of legal firms in providing significant exposure to [...]

SEO Versus Pay Per Click

By | February 24th, 2017|SEO|

Having both SEO and a Pay Per Click strategy can be advantageous for just about any business that wins business online, whether a locksmith or an ecommerce store. Even with the most robust SEO strategy and investment a business will never achieve 100% (or anything close to 100%) of clicks from search engine users. The [...]

DIY SEO – Some of Our Top Tips

By | November 25th, 2016|SEO|

Get the basics right, make sure all of your websites pages have titles and meta descriptions that include at least one keyword. Don’t write the content for a search engine, aim to entice and intrigue an actual reader; a really good meta description can make people click on position #2 instead of position #1 if [...]

Guest Post Blogging for Search Engine Ranking

By | October 18th, 2016|Blogging, SEO|

Backlinks – a word that sends a shiver down the spine of many, what does it mean? What are they? How many do I need? What are good/bad ones? A backlink is a way of another website giving you a theoretical pat on the back. By gaining links from a number of ‘good’ websites it [...]

Free SEO Audit: Are You Doing Enough For Your Business?

By | October 10th, 2016|SEO|

Search Engine Optimisation Audit, Are You Doing Enough? Below are some questions which will give you an indication of if your SEO efforts are worthwhile. The below question sheet is more for those with a beginner through to intermediate knowledge of SEO. 1. Do you know what keywords are? Do you have 3-5 keywords that [...]

Social Media Marketing for Business – Our Top Tips!

By | September 20th, 2016|Social Media|

Consistently Deliver Content – Don’t fall into the trap of updating your businesses social media channels numerous times a day for a week and then forget about it for a month or two. Consistently update your social media channels with useful, engaging content that your target audience will be interested in. After you have used [...]

Why Google Analytics Is Important for your Business

By | September 20th, 2016|Analytics|

Google Analytics is an incredible, free tool that allows website owners to investigate how well their website is performing. If you don’t use Google Analytics for your website you won’t know which pages are performing well, which are performing poorly, where your traffic is coming from and how many visitors are converting into customers or [...]