Online Marketing

Online marketing for business owners that boosts customer engagement and increases conversions. Read below to find out more about our copywriting, remarketing, conversion rate optimisation and press release services.

Copywriting that Brings Customers to Your Front Door

Great at running a business but no good at writing? Simply don’t have the time to make sure your content is pressing all the right buttons with consumers? Want an experienced copywriting team who deliver all the time on time? Good copywriting is a rare skill. When you find good writers then you want to hold onto them.

At Search Marketing Online we bring high quality copywriting to every aspect of your online content, all at a price that won’t burn a hole in your marketing budget. We source the best so you don’t have worry. If you want quality, delivered on time, make us your first port of call.

•    Killer web content: Make sure your business web pages say the right things. Create landing pages    that excite people. Optimise for search engines and deliver what customers really want to see. We provide killer copy in a competitive world.

•    Brilliant blogs: Boost your reputation with blog content that not only entertains your visitors but also draws in the people who are interested in your product or service. A great blog can make all the difference between a successful site and one that just plods along hoping for someone to pass by.

We employ some of the best copywriters in the business with the ability to produce tailored content for your needs. Great writing can set you apart from your competitors and convince customers you are a great business to deal with. Don’t settle for substandard copy – choose the team that delivers copywriting quality again and again.

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Copywriting

Great at running a business but no good at writing? Simply don’t have the time to make sure your content is pressing all the right buttons with consumers? Want an experienced copywriting team who deliver all the time on time? Good copywriting is a rare skill. When you find good writers then you want to hold onto them.
At Search Marketing Online we bring high quality copywriting to every aspect of your online content, all at a price that won’t burn a hole in your marketing budget. We source the best so you don’t have worry. If you want quality, delivered on time, make us your first port of call.
•    Killer web content: Make sure your business web pages say the right things. Create landing pages that excite people. Optimise for search engines and deliver what customers really want to see. We provide killer copy in a competitive world.
•    Brilliant blogs: Boost your reputation with blog content that not only entertains your visitors but also draws in the people who are interested in your product or service. A great blog can make all the difference between a successful site and one that just plods along hoping for someone to pass by. We employ some of the best copywriters in the business with the ability to produce tailored content for your needs. Great writing can set you apart from your competitors and convince customers you are a great business to deal with. Don’t settle for substandard copy – choose the team that delivers copywriting quality again and again.

Remarketing

Conversion rates for people who visit your website, those who actually become customers or clients, is around 2% for most sites. That means, out of 100 people who come to your pages, 98 will leave without taking any action. That’s a lot of potential customers falling through the net.
What if you could convince them to come back and buy something or hire your service? After all, you know they’re interested.When you have a strong remarketing strategy in place for chasing up visitors who come to your site or enquire about your services, it can greatly improve conversions. Remarketing involves using a tool that can target ads at people who have clicked on a link or visited a particular page on your site. It gives you, as a business, the opportunity to tailor your message to them specifically. A simple example would be if someone came to your product page but left without buying. You could then remarket to them by, perhaps, offering a discount if they buy within a certain time frame.
Remarketing pay per click campaigns have a greater success rate than other kinds of marketing, primarily because you know the people you are targeting are actually interested in your product. At Search Online Marketing we use powerful remarketing strategies for your business to improve conversions, creating the right kind of ad copy that hits the mark.

Conversion Rate Optimisation

In an ideal world, you’d like everyone who visits your website to become a customer. Unfortunately, that’s not the case. Only a small percentage actually click that buy button or decide to hire your services. The options for dealing with this, and increasing conversions is a) to boost the traffic coming to your site and b) to improve the chances of conversion when people visit. There are a number of ways to improve conversion rates and you need to have them all in place if you are going to succeed.
If you’re running a pay per click campaign, making sure you have the right wording on your ads that matches your landing page and fills the customer’s needs is vital. This is a pretty niche area of expertise and you’ll want a team on your side who know what works and what doesn’t.
If you are using social media to do a similar thing, the same rules apply. It’s not just about the ad or Facebook post though. You need to have content on your landing page that engages your customers in the right way and gets them to click on the buy or find out more button.
The dark arts of conversion rate optimisation not only involve knowing the ins and outs of a particular product or service but also what a potential customer is looking for from it. We do this by having a deep understanding of the businesses we are providing our service for as well as researching the demographic target so that we can tailor our copywriting to give it real impact.

Press Releases

Newspapers and online news outlets get thousands of press releases every week. The major papers get that many every day. If you want your press release noticed amongst all this competition, you have to stand out. Writing press releases is not the same as blog posting or producing content for your main web pages. It’s a highly specialised and disciplined area of copywriting.
The main error that businesses make when creating a press release is that they choose the wrong story or the wrong angle. At Search Online Marketing we can take a look at your potential news item and decide what makes it most noteworthy. We can then tailor a press release that is more likely to get a reaction. That includes creating an eye catching heading that stands out from the crowd as well as compelling copy that delivers a good story people want to read.
At the heart of all these services for online marketing lies a willingness to seek out opportunities and make the most of them for the businesses we work with. Whether that’s making sure the copywriting is high quality and hits the mark or putting in processes so that we can connect with those all-important remarketing opportunities, our holistic approach ensures that you have quality throughout your marketing provision.
If you want copy that counts and strategies which are proven to work, contact us today to see how we can deliver more customers to your door.

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Testimonials

Kate Oakes

The SEO training has proved really useful for our company.  The training itself was very comprehensible and the materials that were given out at the training make implementing SEO step by step, very easy. I would highly recommend it to any organisation.

 

Adam Leavesley

Having wanted to re-develop our website for a while, I contacted Search Online Marketing to help us with this. From the start of the process through to the end they been fantastic to work with, providing me with ideas for our new website, whilst also implementing the content that we wanted. The new website that they have produced for us is fantastic and is exactly what we wanted. I couldn’t recommend them highly enough

 

Lauren Wood – Hope Centre

I really enjoyed attending Search Online Marketing’s workshops, I found them very useful to my job role and easy to understand. The trainer himself was really helpful and even helped me out through email after I attended the workshop. I look forward to attending more of these workshops in the future, thank you for all the help!

 

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