Certain things can boost your ranking in searches. It’s not about a one size fits approach and at Search Online Marketing we work closely with our clients to provide bespoke solutions that deliver for their particular business.
Throwing in a couple of keywords here and there just isn’t going to do it, particularly if you are in a competitive market like ecommerce.
Here are just a few of the strategies that can be used to improve your search engine ranking:
Despite what many so-called experts say, keyword selection is still a potent tool for getting your ranking up but it needs to be done intelligently and in combination with other SEO techniques. Think of it as the spine around which everything else in our SEO strategy revolves. Keywords aren’t just single words but groupings of words and phrases that people are likely to put into Google when they are searching for a particular product or service.
Inbound and Outbound Links: Search engines love you to link out and they also like people to link to you. The more of these you have, the better your business ranking can become. It’s not about throwing links anywhere, though – SEO has become more targeted and sites need to be reputable if you want to have any effect at all. Linking internally is also good for SEO.
New Content: Search engines also like regular new and varied content. That’s why most marketing agencies are keen on things like blogs. It’s a simple way not only to establish your credibility but to put up new content that keeps your site live. This is especially useful if your business has static main page content that doesn’t get updated regularly.
Website Structure: The underlying structure of your website is also important for SEO. Options such as having a proper site map, including a 404 error page and the responsiveness of your site all make a difference in some way or another. When a search engine comes up with results, what you write to attract customers and encourage them to click on your link is important too.
Mobile Responsive: Creating a mobile version of your site can now help boost your SEO and is perhaps one of the most important developments in recent years. Not only can this be of benefit for SEO purposes; with an estimated 40-50% of visitors coming from a mobile device, having a responsive version of your website available to this traffic is of high importance if they are going to convert into an enquiry or sale.
There are plenty of different SEO tweaks and changes that can make a difference to your site performance on search engines. For instance, your URL structure may not be giving you the best chance of getting noticed because it doesn’t reflect the content. The speed of download of your site and its performance can stop you from being taken seriously online.
The truth is that many business websites nowadays have at least two or three things wrong with their SEO that are preventing better performance.
Bringing all these strands together takes a lot of work. If you want online success, you need an expert who knows what they are doing.