SEO Experts Based in Liverpool Offering an Incredible Service, Consutancy & Training:

  • Is your website performing well on search engine results?
  • Do you want more potential customers to find you online?
  • Don’t have time or the experience to implement a full SEO strategy?

Whether you are a SME or large corporation, the key to success is growing your online presence and attracting more visitors. For this, Search Engine Optimisation or SEO is vital. It can get you to the top of the big search engines such as Google and boost your reputation, increase traffic to your site and improve conversions.

Combined with other marketing approaches, such as social media and online advertising, SEO can ensure you get potential customers visiting your website regularly and in large numbers. But you need to get it right.

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What is SEO?

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People tend to start off looking for a product or service by going on sites like Google – in fact there are over 3 billion searches made every day around the world. When people get their results, they normally choose links on the first page that appears. The lower down these rankings your business shows up, the less likely you are to get traffic.

Ranking high up on the search tree is therefore highly desirable. Search Engine Optimisation is not just about putting in certain keywords. It is a highly complex and important area of marketing that needs the right sort of expertise.

Good SEO management requires a carefully crafted plan and attention to detail if it is going to succeed. The majority of businesses today don’t have this in place.

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Why is it Important?

SEO is about getting your business on that first page of results. Simply put, achieve that goal and your business will start to get more traffic. Combine your SEO strategy with strong landing pages and you can funnel potential customers to buy your product or hire your service in greater numbers.

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SEO Strategies
Certain things can boost your ranking in searches. It’s not about a one size fits approach and at Search Online Marketing we work closely with our clients to provide bespoke solutions that deliver for their particular business.
Throwing in a couple of keywords here and there just isn’t going to do it, particularly if you are in a competitive market like ecommerce.
Here are just a few of the strategies that can be used to improve your search engine ranking:
Keyword Selection: Despite what many so-called experts say, keyword selection is still a potent tool for getting your ranking up but it needs to be done intelligently and in combination with other SEO techniques. Think of it as the spine around which everything else in our SEO strategy revolves. Keywords aren’t just single words but groupings of words and phrases that people are likely to put into Google when they are searching for a particular product or service.
Inbound and Outbound Links: Search engines love you to link out and they also like people to link to you. The more of these you have, the better your business ranking can become. It’s not about throwing links anywhere, though – SEO has become more targeted and sites need to be reputable if you want to have any effect at all. Linking internally is also good for SEO.
New Content: Search engines also like regular new and varied content. That’s why most marketing agencies are keen on things like blogs. It’s a simple way not only to establish your credibility but to put up new content that keeps your site live. This is especially useful if your business has static main page content that doesn’t get updated regularly.
Website Structure: The underlying structure of your website is also important for SEO. Options such as having a proper site map, including a 404 error page and the responsiveness of your site all make a difference in some way or another. When a search engine comes up with results, what you write to attract customers and encourage them to click on your link is important too.
Mobile Responsive: Creating a mobile version of your site can now help boost your SEO and is perhaps one of the most important developments in recent years. Not only can this be of benefit for SEO purposes; with an estimated 40-50% of visitors coming from a mobile device, having a responsive version of your website available to this traffic is of high importance if they are going to convert into an enquiry or sale.
There are plenty of different SEO tweaks and changes that can make a difference to your site performance on search engines. For instance, your URL structure may not be giving you the best chance of getting noticed because it doesn’t reflect the content. The speed of download of your site and its performance can stop you from being taken seriously online.
The truth is that many business websites nowadays have at least two or three things wrong with their SEO that are preventing better performance.
Bringing all these strands together takes a lot of work. If you want online success, you need an expert who knows what they are doing.

How We Help Develop SEO For Your Business

Search engines update their algorithms all the time and your business needs an SEO service that is responsive and proactive if you are going to get or stay near the top of the rankings. We can help you to:

  • Discover new keywords for your market and improve traffic to your site.
  •  Align your content strategy with your SEO strategy so that it is far more powerful.
  •  Develop content that is useful and meaningful and hits the mark.
  • Discover new keywords for your market and improve traffic to your site.
  •  Align your content strategy with your SEO strategy so that it is far more powerful.
  •  Develop content that is useful and meaningful and hits the mark.

Not only can we help you develop a strong online SEO strategy, we can also boost your offline SEO performance. Offline SEO can include practices such as posting guest blogs on other sites with links to your website, putting your website details on hardcopy literature or engaging with events in your local area that link back to online.

Ours is a holistic strategy. We don’t just look at one or two aspects of your SEO strategy and hope for the best. We drill deep into how it all fits together and find what works for your business.

Contact Us Today For SEO Consultancy in Liverpool

Nearly 80% of website traffic begins with a search engine query. If you want to make the most of this and get your business to the top of the rankings, then contact us today to see what measures we can put in place to develop a more profitable SEO strategy.

Testimonials

Kate Oakes

The SEO training has proved really useful for our company. The training itself was very comprehensible and the materials that were given out at the training make implementing SEO step by step, very easy. I would highly recommend it to any organisation.

Adam Leavesley

Having wanted to re-develop our website for a while, I contacted Search Online Marketing to help us with this. From the start of the process through to the end they been fantastic to work with, providing me with ideas for our new website, whilst also implementing the content that we wanted. The new website that they have produced for us is fantastic and is exactly what we wanted. I couldn’t recommend them highly enough

Lauren Wood – Hope Centre

I really enjoyed attending Search Online Marketing’s workshops, I found them very useful to my job role and easy to understand. The trainer himself was really helpful and even helped me out through email after I attended the workshop. I look forward to attending more of these workshops in the future, thank you for all the help!

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