Social Media

Raise brand awareness and increase website traffic for your business with proven social media strategies that deliver time and again.

At Search Online Marketing we know the power of engaging with fans and followers. It’s one of the most potent tools in the marketing armoury of any business.

All you need to know is how to release that brilliant social media potential and get it to work for you.
Many businesses that come to us have an ad hoc approach to social media. They know it’s a useful thing but they’re not quite sure how to utilise it to their best advantage. Sometimes they’re stretching themselves too thin on too many platforms, other times they post too infrequently to make much of a difference.

Some businesses, particularly larger ones with their own marketing departments, want help from a company that knows what they are doing when it comes to getting the right messages across on platforms such as Twitter, Facebook and Instagram. At Search Online Marketing we deal with a range of businesses, both large and small.

• Using on social media for business requires a well thought out strategy.

• If you want to create a buzz around your product or service, you need to engage 100%.

• Success on social media doesn’t happen by chance.

Got a question?
Get in touch

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The Power of Social Media for Business
Since the early days when marketing departments weren’t quite sure how to leverage social media, we’ve come a pretty long way. Now we’ve got used to it and know the right strategies to put in place it has become the key to success for companies of all sizes. Not only can platforms like Facebook and Twitter help spread your brand message, they can bring a whole new level of engagement with customers locally, nationally and across the world.

At Search Online Marketing we know how important this is. We might even be able to help your message go viral.

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Build Your Fan Base and Followers
You get nowhere on social media if you can’t build your fan base. Many businesses use wasteful processes like buying followers in bulk (most of which are either dead or dummy accounts). At Search Marketing Online we help build your fan base organically. How do we do it? By reaching out to real people who are more likely to be interested in your product or service, engaging them with content that hits the mark.

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Develop the Right Strategy for Your Business
It’s all about strategy. Everything is. As with other marketing activities, you have to have a plan, Stan! That’s not just any old strategy. It’s one that is tailored to your business and your customers, a strategy that fits your requirements like a glove.

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Create Engaging Content
Social media isn’t about pushing product links and hoping people will click on them. It’s finding the content that fans and followers really want to see. It’s about bringing out your brand message and blazing across platforms like YouTube and Instagram as well as Facebook and Twitter. It’s about getting people excited and energised about your product or service.

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Targeted Messages Through Pay Per Click
Pay per click advertising on platforms like Facebook have become far more sophisticated. They allow you to reach out to highly specific demographics and interest groups and send messages straight to potential customer timelines. It’s a great way to gain more customers and nurture fans and brand ambassadors who will be happy to spread the word about your product or service.

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Co-ordinate Your Social Media and Online Marketing Activity
One problem that many businesses have is co-ordinating all their marketing activity. Our forte is making sure that you get the same marketing push across all platforms so that all customers are getting the same potent brand message at the right moment. We can help with joined up thinking so that your marketing strategy doesn’t miss a trick on social media. For instance, did you know that linking with great content from blog posts can attract people to your site and help develop a higher level of trust and engagement? Or that timing can improve your conversion rate for certain products?

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Measure Results for Better Performance
The key to running a successful social media marketing plan is to measure the results. Great metrics allow you to see what works and what doesn’t. It can determine when and where you post messages, how you create landing pages and help you reduce the steps between initial interest to conversion to a brand new customer.

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Going Viral with the Help of Social Media
It’s the dream of every marketing professional to create content that goes viral. No easy route here but it helps if you understand the kind of content that your potential customers are looking for. Social media offers every opportunity to go viral and reach thousands and sometimes millions of people with one simple, engaging message.

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How We Can Help
Social media works best for businesses when you devote the right resources to it. At Search Online Marketing we make sure that every penny of your social media marketing budget is put to good use. That can start with undertaking an audit of where you are currently positioned and making suggestions on how you can improve. It can end with developing the kind of content strategy that resonates more deeply with your product or service demographic. We’ll be able to answer a set of highly specific questions such as:

  • How is your social media marketing working at the moment?
  • Are you using the right platforms for your brand?
  •  Are you posting content that your customers are interested in?
  • Are you engaging the same way with people on social media platforms like Instagram, YouTube, Facebook and Twitter?
  • What strategies are likely to work for your particular business?
  •  Are you joining the right groups on sites like Facebook?

You can spend a lot of time and resources on social media without actually achieving anything when you don’t have the right plan in place. Search Online Marketing have a team of dedicated social media specialists who will be able to tighten up your strategy, improve performance and drive more customers to your site who are actually interested in your service or product.

Turn your social media strategy into a marketing powerhouse today. Contact us at Search Online Marketing.

Testimonials

Kate Oakes

The SEO training has proved really useful for our company.  The training itself was very comprehensible and the materials that were given out at the training make implementing SEO step by step, very easy. I would highly recommend it to any organisation.

 

Adam Leavesley

Having wanted to re-develop our website for a while, I contacted Search Online Marketing to help us with this. From the start of the process through to the end they been fantastic to work with, providing me with ideas for our new website, whilst also implementing the content that we wanted. The new website that they have produced for us is fantastic and is exactly what we wanted. I couldn’t recommend them highly enough

 

Lauren Wood – Hope Centre

I really enjoyed attending Search Online Marketing’s workshops, I found them very useful to my job role and easy to understand. The trainer himself was really helpful and even helped me out through email after I attended the workshop. I look forward to attending more of these workshops in the future, thank you for all the help!

 

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